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SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve.

White hat SEO tends to produce a results that last a long time  while black hat SEO may get a website,but the site will be banned temporary or permanently.

White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen.

Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches where the methods employed avoid the site being penalised however do not act in producing the best content for users, rather entirely focused on improving search engine rankings.

How to Outsource SEO?

There are many ways to outsource SEO without spending too much money. Many business owners believe that hiring an SEO company is expensive but this is far from truth. 

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

You can outsource SEO and lose your money when you hire the wrong firm, when you aim for the wrong targets and when there is no vision of what to achieve online.


SEO Toronto Team